First Half: Growing Companies.
Second Half: Enriching Midlife Journeys.

Peter Reek spent the first half of his life building companies, leading teams, and helping others rise. With over three decades of experience across leadership, recruitment, coaching, and brand strategy, he founded three consultancies and supported globally recognized clients including lululemon, Nintendo, Best Buy, Mercedes, and Princess Cruises. He scaled businesses across continents, guided mergers and acquisitions, and built a reputation for helping people and organizations thrive.

And then, he wanted more.

Selling his business sparked a personal shift — not just in career, but in calling. Peter returned to university to pursue a master’s in Applied Positive Psychology and Coaching, focusing his research on what helps people flourish in midlife. What he discovered became the foundation of his next chapter.

Now, Peter is the founder of InHabit.Life, a growing community and ecosystem devoted to helping people navigate and embrace the possibilities of midlife. Through one-on-one coaching, group programs, retreats, and therapy partnerships, he supports people ready to trade autopilot for intention and aliveness.

His book, SHIFT – 7 Mindsets for an Inspired Midlife, is a reflection of that journey — a practical and soulful guide for those ready to lead themselves well, tell themselves the truth, and practice radical acceptance in the second half of life.

Peter lives in Vancouver, Canada, where he walks the coast, builds community, and keeps learning alongside the people he’s privileged to coach and collaborate with.